I've been in the tire business for over 15 years and I've worked in many tire retail stores. What I've learned is that the online tire business is such A hard competitor that is hard to beat. Why buy A set of tires for eight hundred dollars when you can get them for five hundred? You don't do it! People do it because they really don't know better and it's not something the tire salesman is going to tell you about. I'm no longer in the retail stores and I'm really happy now! I can give the behind the scenes scoop and open your eyes and not your wallet anymore then you need to! Be your own salesperson and don't be backed in the corner by one.